White paper on developing the brand image of Hainan tourism released
The publish White paper on developing the brand image of Hainan tourism released appeared first on TD (Travel Daily Media) Travel Daily Media.
Hainan Province’s Department of Tourism, Culture, Radio, Television, and Sports released a brand new white paper titled Hainan Tourism and Culture Brand Image Development and International Communication Strategies.
The report was developed in collaboration with the News and Information Centre of Xinhua News Agency and seeks to offer a multidimensional evaluation of Hainan’s tourism and cultural brand image.
The white paper consists of 5 key sections and 22 chapters, masking subjects equivalent to: “Macro Background of Inbound Tourism in Hainan Province”, “Analysis of the Current Situation of Inbound Tourism in China and Hainan Province”, “Challenges Facing Hainan’s Inbound Tourism”, “The ‘Digital Twin’ Tourism Experience Model”, and “Countermeasures and Recommendations”.
It systematically examines components influencing Hainan’s inbound tourism and compares its uniqueness and similarities with each home and worldwide opponents.
It additionally provides forward-looking, focused, and actionable options in areas equivalent to brand image improvement, worldwide communication methods, customer expertise enhancement, and tourism administration methods.
Extensive analysis
The analysis course of spanned almost a 12 months, and the workforce employed numerous methodologies together with industry-wide subject surveys, home and worldwide questionnaire analyses, in-depth interviews, and participatory commentary, whereas making an allowance for of the present developments of Hainan and its boutique vacationer locations, creating and analysing a multi-dimensional image of the Hainan tourism sector.
The white paper adopts a sophisticated theoretical framework centered on an “emotional cognition-behavioral decision-making” mannequin to analyse vacationers’ expertise, providing a novel and systematic perspective to grasp the complete tourism course of in the context of the digital period.
It additionally addresses the macro developments pushed by the rise of “Generation Z” shoppers and the structural transformation of the tourism {industry}, and completely explores the transformation of the total tourism and tradition {industry} of Hainan Province.
In phrases of narrative technique, the white paper innovatively introduces the “digital twin” mannequin to supply an in-depth exploration of traveller behaviour and preferences, opening a brand new horizon for Hainan to develop its tourism and tradition {industry} in an revolutionary manner.
The publish White paper on developing the brand image of Hainan tourism released appeared first on Travel Daily Media.