VisitBritain to host 120 international travel trade
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National tourism company VisitBritain is gearing up to host greater than 120 international travel trade on academic visits throughout the UK as a part of its flagship ‘Showcase Britain’ occasion. With VisitBritain set to launch its world display tourism marketing campaign ‘Starring GREAT Britain’, lots of the academic visits embrace film-and-tv impressed experiences, exhibiting international travel consumers and media the true locations on the coronary heart of the on-screen motion.
Travel trade from throughout 17 international markets will likely be enterprise tailor-made visits to locations throughout England, Northern Ireland, Scotland and Wales. The academic journeys shine the highlight on the most recent merchandise and experiences on provide, getting these bought in international markets and on to the itineraries of future guests, driving progress from tourism throughout the nations and areas.
Buyers set to attend ‘Showcase Britain’ embrace travel trade from the USA, the UK’s largest and Most worthy inbound customer market, in addition to from Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, the Gulf Co-operation Council (GCC) international locations, India, Italy, Japan, the Netherlands, New Zealand, the Nordic international locations and South Korea.
Tourism Minister Chris Bryant mentioned: “Thanks to our beautiful surroundings, heritage and world-class display industries, lots of the unforgettable moments which have taken our breath away on the cinema had been filmed within the UK.
“We need extra guests from residence and overseas to immerse themselves in British locations made well-known thanks to movie and TV, and occasions like this can assist drive progress in our £74 billion tourism trade.
“Through our Plan for Change we want to welcome 50 million international visitors a year by 2030, while creating opportunity in local communities and setting the scene for the UK’s thriving visitor economy for years to come.”
VisitBritain CEO Patricia Yates mentioned: “With the upcoming launch of our ‘Starring GREAT Britain marketing campaign, now could be the right time to roll out the crimson carpet and welcome international consumers to Britain. Building product and vacation spot information broadens travel itineraries so guests discover extra, together with by way of our regional gateways, driving customer spending into native economies.
“From exploring our vibrant cities, world-class points of interest and beautiful countryside, to having fun with our thrilling up to date tradition and hospitality, international consumers may have a entrance row seat experiencing first hand why Britain is the true star of the present. I do know that they may return residence impressed to promote extra British locations this yr.”
VisitBritain’s in-country groups have labored in partnership with Tourism Northern Ireland, VisitEngland, VisitScotland and Visit Wales to develop tailor-made itineraries* for every inbound market.
The three-to-five-day hosted visits are a part of the nationwide tourism company’s ‘Showcase Britain’ trade mission, which will get underway with a networking occasion for international consumers and travel media hosted at Hampton Court Palace in Surrey, on 23 January.
The consumers are set to be formally welcomed by Tourism Minister Sir Chris Bryant, VisitBritain Chairman Nick de Bois CBE and its CEO Patricia Yates. VisitBritain’s trade groups will likely be updating delegates on its newest market analysis and insights with shows additionally from VisitEngland, London & Partners, VisitScotland and Visit Wales on the most recent merchandise, experiences, hospitality and lodging on provide throughout the nations and areas.
Before heading off on their academic excursions, the consumers are attending the ‘Britain & Ireland Marketplace’ (BIM) trade occasion on 24 January, held on the Intercontinental London – The O2, with a full day of enterprise appointments and networking with tourism suppliers and locations.
Inbound tourism is likely one of the UK’s Most worthy service exports, price an estimated £32.5 billion to the financial system in 2024 in customer spending, exhibiting an annual progress of 5 %.
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