Travel trends by ALL, Accor’s booking platform
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The 12 months 2024 marks a serious turning level for the worldwide tourism sector, with an virtually complete return to pre-pandemic ranges. More than 285 million vacationers travelled within the first quarter of 2024. According to Accor’s European Travel Trends report, 53% of Europeans plan to commit extra of their funds to journey, highlighting already rising priorities akin to wellness, sport, tradition and ecology in 2025.
To meet these continually evolving expectations, ALL.com, Accor’s booking platform and loyalty programme, is positioning itself as a key participant. Its ambition? To anticipate trends and design distinctive and galvanizing experiences tailor-made to the wants of as we speak’s and tomorrow’s travellers.
2024 – Sports tourism continues to rise
The summer season of 2024 was propelled by the momentum of Paris 2024, attracting a wave of worldwide guests. This momentum has additionally been demonstrated by ALL members: 25% have made at the least one journey to attend a sporting or musical occasion, and the pattern is even stronger amongst 18–34-year-olds (over a 3rd of respondents)**. Sports tourism has confirmed its central position within the trade, price USD 564.7 billion in 2023, in keeping with the ibis Trend Report for 2025. And the pattern is just set to develop – within the subsequent 12 months, journey linked to sporting occasions is predicted to extend by 12%.
In response to this rising demand, Novotel and ALL.com have created one thing by no means seen earlier than. La Suite Novotel by ALL.com is a everlasting resort room on the coronary heart of Paris’ Parc des Princes stadium. Travellers can now mix their ardour for soccer with a novel immersive expertise, sleeping within the coronary heart of the Paris Saint-Germain house stadium whereas having fun with the consolation of a Novotel room.
2024 – Gig-tripping: main occasions redefine journey
Gig-tripping is revolutionising cultural tourism. A live performance can change into the motive force for a cultural journey or the set off for an prolonged vacation, combining a ardour for music with tourism.
In Sydney, for instance, live shows for Taylor Swift’s Eras Tour at Accor Stadium attracted 335,000 followers, producing file occupancy for town’s 40 Accor motels. Shows by artists akin to Beyonce, Coldplay and Oasis have a direct affect on booking figures.
For a number of years now, ALL has been making a reputation for itself within the leisure sector, with distinctive provides at Accor Arena in Paris (since 2015), Accor Stadium in Sydney (since 2021) and different main venues around the globe (Rio, Hamburg, O2 and Wembley in London, Qudos in Sydney). With this technique, ALL.com provides its members extra than simply conventional resort providers – it additionally ensures them entry to all the largest live shows of the 12 months by way of pre-sale tickets, tailored experiences and VIP entry.
ALL locations buyer satisfaction on the coronary heart of its priorities. In response to travellers’ expectations, notably when it comes to sustainability, the booking platform has developed extra accountable journey provides and experiences.
FORECAST 2025
Slow journey: reconnecting with the journey
Travellers are attaching growing significance to sustainable choices. Younger generations, extra conscious of local weather points (+14% in comparison with older folks), are more and more choosing environmentally accountable modes of transport. In a world in the hunt for sustainability, gradual journey is redefining travellers’ priorities, shifting the main target from the ultimate vacation spot to the expertise and its affect.
As a part of its dedication to a world and sustainable strategy, ALL provides a wide range of experiences and providers centered on environmental duty. Through strategic partnerships – with SNCF to advertise inexperienced mobility, and with Sixt for electrical car rent, for instance – ALL provides its members alternatives to make extra accountable decisions. The loyalty programme can be strengthening its dedication to solidarity with Dift, providing members the possibility to donate their Reward factors to charitable associations.
The ALL.com booking platform, through its web site and cellular app, provides native and accountable decisions in its motels in addition to its eating places and actions. ALL.com sees gradual journey as a response to environmental issues and the rising have to expertise journey as an genuine human journey, and responds to this demand.
In this quest for extra accountable journey, gradual journey can be paving the best way for an additional rising pattern: different locations.
Exploring otherwise: the rise of dupe locations
Faced with the rising problem of overtourism, which is placing flagship locations akin to Venice, Bali and Amsterdam underneath growing stress, travellers are altering their decisions. More and extra of them are turning to much less well-liked locations, in search of to keep away from the crowds and the social media frenzy, and saving cash within the course of. This pattern, pushed by a rising consciousness of the environmental and social affect of tourism, has a reputation: dupe locations.
ALL.com locations itself on the coronary heart of this transformation by providing engaging options. In 2025, ALL will enrich its supply with main openings, together with the Raffles Jeddah in Saudi Arabia, a novel different to Dubai; the Mövenpick Resort & Spa at Bintan Lagoon in Indonesia, an idyllic possibility off Bali’s effectively overwhelmed monitor; or the MGallery Green Coast on the “Albanian Riviera”, rising as a dupe vacation spot for well-liked Croatian seashores.
According to bookings already made on ALL.com, the three hottest locations for 2025 are France, Thailand and Australia. In these and plenty of different well-liked international locations, ALL additionally provides dupe locations, bookable on ALL.com, with over 5,600 motels from greater than 45 manufacturers, in over 2,200 locations.
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