Singapore Tourism Board appoints Serene Woon as Area Director, India, Middle East and South Asia
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The Singapore Tourism Board (STB) introduced the appointment of Serene Woon as Area Director-Designate, India, Middle East, and South Asia (Mumbai), on 1st May, 2025 and will assume the total director function on 1st July, 2025.
Based in Mumbai, Woon will oversee West and South India markets, as properly as the Middle East and South Asia areas, whereas main STB’s pan-India vacation spot advertising and marketing efforts.
Woon brings over a decade of expertise at STB since 2010, having served as Area Director in South Korea and Malaysia the place she drove important market progress. She efficiently led STB’s branded leisure initiatives in South Korea and expanded the Board’s presence in Greater Busan and East Malaysia. Most lately, as Deputy Director at Singapore’s Ministry of Trade and Industry (MTI), she performed an important function within the Cross Border Travel Office, serving to form insurance policies for Singapore’s border reopening following the COVID-19 pandemic.Prior to assuming her function as Area Director (Mumbai), she served as the Deputy Director of Strategic Planning on the STB, the place she labored on the Tourism 2040 (T2040) technique which charts out the following sure of tourism progress for Singapore.
Commenting on the brand new appointment,Markus Tan, Regional Director for India, Middle East, South Asia & Africa (IMESA), STB,mentioned: “India represents immense potential as one of our key markets. Serene’s deep experience and keen understanding of modern traveller preferences will bring valuable new perspectives to strengthen Singapore’s connections with Indian travellers. We look forward to her leadership in this crucial market.”
Serene Woon,commenting on her new function, mentioned: “I’m honoured to tackle this place at such an thrilling time for India’s outbound journey market. India’s tradition, range, and rising international affect make it a key focus and progress marketplace for us at STB. Together with my group and our companions, I stay up for constructing on the sturdy basis now we have established and bringing Singapore nearer to Indian travellers.”
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