ONYX Hospitality Group teams up with Malaysia’s Equatorial Group for Phuket initiative

ONYX Hospitality Group teams up with Malaysia’s Equatorial Group for Phuket initiative


Thailand’s ONYX Hospitality Group introduced the launch of its three way partnership with Malaysia’s Equatorial Group: EQ Phuket.

Slated to open in 2028, the joint luxurious improvement represents a big milestone in ONYX Hospitality Group’s enterprise growth, complementing its present roster of manufacturers which incorporates Amari, OZO, Shama, and Oriental Residence. 

This newest enterprise is a pivotal improvement for each corporations, uniting Equatorial’s award-winning EQ model with ONYX’s numerous portfolio.

The official three way partnership signing ceremony occurred on Monday, 18 November 2024.

A pivotal step in the direction of progress

ONYX Hospitality Group CEO Yuthachai Charanachitta expressed his enthusiasm for the mission, stating: “The new joint venture with Equatorial Group represents a pivotal step in our growth strategy, underscoring our commitment to delivering world-class hospitality experiences. By combining ONYX’s tailored approach with Equatorial Group’s expertise, we are confident this project will set a new standard in luxury hospitality. The unique location, paired with spacious rooms and exceptional amenities, will make it a must-visit destination. Together, we are not only creating a spectacular property but also strengthening our position in the region and enhancing the tourism landscape of Phuket.”

Equatorial Group CEO Donald Lim likewise commented: “Equatorial has been at the forefront of the hospitality industry for over fifty years in Malaysia. We are driven by our mission to create exceptional and enduring experiences with a distinctively Asian touch and our partnership with ONYX aligns perfectly. The introduction of our EQ brand at the uppermost tier has taken the Malaysian hospitality industry to a new level. This exciting project begins the expansion of the EQ brand and we are delighted to be doing so with ONYX.”

A major funding

With a complete funding of THB 2,500 million, the brand new improvement shall be situated on Kata Beach, one in all Phuket’s most iconic and scenic places. 

The prime web site options each beautiful hilltop views and direct seashore entry, making it a extremely sought-after vacation spot for discerning travellers. 

The mission may also be situated subsequent to a brand new meals and beverage vacation spot.

EQ Phuket is slated to supply 180 spacious items, catering to a variety of regional, long-haul, and short-haul markets. 

Designed by one of many area’s main architects, the resort will provide an unparalleled mixture of hilltop serenity and beachfront luxurious. 

Guests may have entry to a variety of world-class facilities, together with expansive F&B shops and unique amenities situated straight on the seashore plot.

Sustainable by design

Sustainability shall be a central focus within the design and development of this new mission. The buildings will seamlessly mix with the pure panorama, guaranteeing that no massive bushes are eliminated. 

There can be a dedication to preserving a big inexperienced house, with a big majority of the general space devoted to greenery.

The new enterprise displays ONYX Hospitality Group’s dedication to progress, excellence, and delivering personalised visitor experiences. 

With a concentrate on a ‘Tailored Approach to Hospitality,’ ONYX strives to be the very best medium-sized hospitality administration firm in Southeast Asia. 

This imaginative and prescient drives their operations, guaranteeing every visitor enjoys a novel, world-class expertise. 

Through this mission in Phuket, ONYX continues its mission to create progressive and memorable experiences whereas increasing its presence in key markets.





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